50% of Tanzanians are children
To open the door to talking about our relationships with children
To spread 50% messages
Show how youths are transforming themselves and their communities
Modeling positive ways of behavior.
50% contends that lack of information, self belief and ideas for action stops adults making healthy choices for children.
To take passengers through a transformative process that opens their eyes to the possibility of doing things differently
To make it cool to act for children
The aim is for 50% to take on its own momentum and to reach a 'tipping' point
We want to find out what people do and to celebrate those actions.